Resume

Experience

Senior Brand Manager

Fan Mania - Retail Fashion & Beauty

Dubai, UAE

Enhanced understanding of customer segments, guiding targeted marketing and product design to meet specific consumer needs.
Built strategic alliances with industry leaders, boosting brand exposure and influence through collaborative ventures.
Utilized digital channels for focused campaigns, significantly increasing online engagement and sales.
Crafted compelling brand stories, strengthening identity and loyalty, and enhancing customer retention.
Leveraged analytics for marketing optimization, leading to improved ROI and business performance.

Marketing Consultant

DAMM - Beverage Company

Madrid, Spain

Developed a strategy to enhance brand awareness, boost customer engagement, and drive sales growth in the UK market.
Conducted thorough research using Nielsen reports and various insights, shaping an effective PR and Communications strategy for the UK audience.
Created strategies based on Brand Identity, Sustainability, B2B Engagement, and Retail Strategy, with successful PR campaigns in brand and sustainability areas recognized by industry experts.
Compiled a comprehensive plan combining strategic tools, best practices, and influencer tactics, laying the groundwork for Estrella Damm's future UK market initiatives.

Associate Brand Manager

Madi International - Beauty and Cosmetics Company

Dubai, UAE

Led an outstanding team of 5 marketing professionals, directly contributing to the annual generation of USD 2.5M in revenue.
Orchestrated a 360-degree marketing strategy, supervising successful product launches and promotions in the Middle East, resulting in a +20% in market share for notable brands (Kevin Murphy, K18)
Led the execution of omnichannel strategy and analyzed defined metrics to manage demand generation across channels for premium haircare products, increasing order volume by 25% and achieving 2x ROI compared to the former year
Exceeded sales targets for nail care brands (Orly & Entity), while skillfully managing 4 brands simultaneously by formulating quarterly marketing plans
Recognized as one of the youngest promotions to the role of Associate Brand Manager, bringing proactive recommendations to the CMO and senior leadership.

Account Executive

Team Red Dot - Marketing Agency

Dubai, UAE

Formulated brand strategies in partnership with clients and translated them into actionable briefs through effective communication
Amplified client social media presence by developing captivating social media marketing campaigns, achieving 150% growth in consumer engagement
Conceptualized innovative ideas, spearheading the end-to-end execution with seamless coordination, increasing client retention rate by 35%
Dramatically expanded client base from 3 to 25 within four years, leveraging networking and pitch strategies, thereby demonstrating strong business development skills.

Masters of Strategic and Marketing Communication

Master's Degree

IE Business School, Spain

Awarded the Blue Torch accolade in lieu of showcasing outstanding citizenship and academic excellence
Dean's List honoree (Top 10%) and Beta Gamma Sigma Honor Society member.
Social impact consultancy project in Ghana, facilitated by UNICEF, focused on building a communication strategy for healthcare institutions
Devised UK market launch strategy in capstone project with Estrella Damm, Spain.
GPA - 3.86/4

Bachelors in Business Administration

Bachelor's Degree

American University of Sharjah, UAE

Amplified my self-starter skills as the president of the Entrepreneurship Society by facilitating brainstorming sessions and organizing workshops
Supervised marketing initiatives as the vice president of the Marketing Society through effective teamwork
GPA - 3.54/4

Marketing Strategy

Brand Management

Market Research

Digital Marketing

Social Media Strategy

Relationship Management

Campaign Management

PR Strategy

English (Fluent)

Hindi (Native)