Projects
Welcome to My Projects: Here you'll find a selection of campaigns and initiatives I've had the privilege of working on. Each project tells a story of collaboration and measurable results
Crafting the UK Narrative: Estrella Damm's Brand & PR Strategy
Marketing Consultant
Authored a robust Marketing Communications and Public Relations Plan that amalgamated strategic tools, industry best practices, marketing mix elements, and PR and influencer tactics. This blueprint serves as a dynamic roadmap for Estrella Damm's future initiatives in the UK market.
Unlocking Murcia: A Content Roadmap for Spain Tourism
Marketing Consultant
Crafted a content marketing plan for Spain Tourism to spotlight Murcia under the theme 'Not Much, But Much More.' Leveraging its 'hidden gem' status, we directly challenged mainstream Spanish cities. The campaign's wit and strategic media placements elevated Murcia, offering travelers an authentic, crowd-free experience. This initiative effectively put Murcia on the global tourism map
Silent Disaster: A Continuous Support Campaign for UNICEF
Marketing Consultant
Conceived and executed UNICEF's "Silent Disaster" campaign, a 360-degree integrated communication plan aimed at encouraging consistent, year-round support for children in need. Using a powerful manifesto video and initiatives across multiple touchpoints, we turned the daily struggles of these children into urgent, actionable calls for continuous support.
Venturing into Visibility: Seaya Ventures' Communications Blueprint
Marketing Consultant
At Seya Ventures, a venture capital firm in Spain, I developed a comprehensive communications plan that employed key performance indicators to measure success. Through strategic messaging and targeted outreach, we saw a 40% increase in digital engagement. This directly contributed to broadening Seya's startup pool and enriching the firm's investment pipeline
Harnessing SEO, SEM, and Social Media: A Unified Digital Campaign for Veggie Deli
Marketing Consultant
For Veggie Deli, a comprehensive digital campaign wove together SEO, SEM, and targeted social media. SEO optimized website content for top organic search spots. Simultaneously, a targeted SEM campaign focused on high-conversion keywords. Social media posts and interactive stories engaged the audience. This three-pronged approach created a cohesive, compelling online presence for the restaurant.
